What is CrossLayerAI?

CrossLayerAI is an AI platform for game developers that captures in-game moments, builds persistent memory for each player, and re-engages them with personalized messages across Discord, TikTok, email, and other channels.

How is CrossLayerAI different from Inworld AI or Convai?

Unlike Inworld AI and Convai which focus on in-game NPC conversations, CrossLayerAI specializes in cross-channel player re-engagement. It builds persistent memory across ALL touchpoints and reaches players on Discord, TikTok, email, and other channels outside the game.

How do I integrate CrossLayerAI?

CrossLayerAI offers both no-code and developer SDK integration options. For no-code, simply connect your clip capture tool (RVR Engine, Medal.tv, or OBS) and clips flow automatically to community feeds. For developers, our SDK supports Unity, Unreal, Godot, and web games with a simple one-line initialization.

What channels does CrossLayerAI support?

CrossLayerAI supports Discord (with automated bots), TikTok, Twitter/X, email, push notifications, SMS, and custom webhook integrations. All channels leverage the persistent player memory for personalized engagement.

The State of Player Retention AI in 2025

Player retention has evolved beyond generic email blasts and push notifications. In 2025, the studios winning the retention game are using AI companions with persistent memory to create genuine player relationships.

The Evolution of Retention

We've come a long way from simple retention tactics:

2010s: The Broadcast Era

Email marketing campaigns
Basic push notifications
One-size-fits-all messaging
"We miss you!" spam

2015-2020: The Segmentation Era

Player segmentation
A/B testing
Behavioral triggers
Personalized (but still templated) messages

2020-2023: The Prediction Era

ML-powered churn prediction
Personalized offers based on behavior
Real-time segmentation
Automated campaign optimization

2025+: The Companion Era

AI companions with persistent memory
Cross-platform presence
Emotional context understanding
True 1:1 relationships at scale

Why Old Tactics Are Failing

Players have become immune to traditional retention tactics:

Push Notification Blindness

Average mobile user receives 46 push notifications daily
Gaming notifications compete with everything else
"Come back and play!" is noise, not signal

Email Fatigue

Average email open rate: 21%
Gaming email open rate: 15-18%
Click-through: barely 2%

Reward Devaluation

Players expect login bonuses
Free gems don't create emotional connection
Transaction, not relationship

The Core Problem

These tactics treat players as data points, not people. They're optimized for conversion metrics, not genuine engagement.

The Companion Revolution

AI companions flip the script. Instead of bombarding players with requests, companions build genuine relationships through:

Memory

Remembering what matters to each player:

Their achievements and struggles
Their playstyle and preferences
Their social connections
Their emotional journey

Presence

Being available where players already are:

In-game as a helpful companion
On Discord as a community member
On social media sharing their moments
Wherever they need support

Personality

Creating emotional connection, not just transactions:

Genuine enthusiasm for player achievements
Empathy for struggles and frustrations
Humor and personality that matches the game
Consistency that builds trust

Value

Offering help, not just asks:

Tips when players are stuck
Connections to other players
Relevant content and updates
Celebration of milestones

The Technology Behind Companion AI

Modern companion AI combines several technologies:

Large Language Models

For natural, contextual conversation that doesn't feel scripted.

Vector Databases

For efficient storage and retrieval of player memories at scale.

Event Processing

For real-time understanding of player behavior and emotional context.

Multi-Platform SDKs

For seamless presence across game, Discord, web, and social.

The Potential Impact

Why do we believe companion AI can transform engagement? Consider the difference:

For Active Players

Traditional: Generic "new content available!" broadcast to everyone.

Companion: "The new DLC has stealth missions through ancient ruins—basically designed for your playstyle. Remember that secret path you found in the Catacombs? There's more like that."

For Returning Players

Traditional: "We miss you! Here's 50 gems." Ignored like spam.

Companion: "Hey! Remember that Dragon Lord fight where you got him to 2% health? Someone posted a strategy that works for your build. Want another shot?"

For Casual Players

Traditional: Invisible to most systems—not a whale, not churned, not prioritized.

Companion: Personalized recognition of their unique moments. "That puzzle solution you found? Only 3% of players discovered it."

The difference isn't incremental—it's fundamental. When players feel known and valued, engagement becomes genuine rather than transactional.

What's Next: 2026 and Beyond

The companion AI space is evolving rapidly:

Voice Companions

AI companions you can actually talk to, in-game and out.

Proactive Game Design

Games that adapt based on companion insights about player preferences.

Cross-Game Identity

Companions that follow players across multiple games from the same studio.

Community AI

Companions that facilitate player-to-player connections at scale.

Getting Started with Companion AI

For studios considering companion AI in 2025:

Start with events - Instrument your game to capture meaningful moments
Define personality - Create a companion that fits your game's tone
Choose channels - Decide where your companion will be present
Measure relationships - Track engagement quality, not just quantity

Join the engagement revolution. Be among the first studios to deploy AI companions that deepen relationships with every player—active, casual, and returning.